TITLE

Do Nookers Feel Different About Ads Than Kindlers?

PUB. DATE
August 2012
SOURCE
Book Publishing Report;Aug2012, Vol. 37 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of users of e-book reading device Nook Simple Touch and Amazon.Com Inc.'s Kindle related to advertising. As mentioned, it was found that 18 percent Kindle users believe that their purchasing decision was not based on advertising of the product. It is also mentioned that, higher number of Nook users don't prefer advertising.
ACCESSION #
79269232

 

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