TITLE

Ahead of the Pack

AUTHOR(S)
Karrfalt, Wayne
PUB. DATE
October 2002
SOURCE
Multichannel News;10/28/2002 Supplement, Vol. 23, p32B
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the pace set by direct broadcasting services (DBS) companies in the competitive markets of the U.S. Cable Industry to win subscribers for Latino pay tiers. Growth of the Hispanic satellite subscriptions in the U.S.; Approach to the Hispanic marketplace changed by DBS company DirecTV Inc.; Proposed merger of DirecTV and its parent company EchoStar Inc. INSET: Azteca America's Challenge.
ACCESSION #
7923477

 

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