TITLE

The role of communication competencies in international business relationship development

AUTHOR(S)
Griffith, David A.
PUB. DATE
December 2002
SOURCE
Journal of World Business;Winter2002, Vol. 37 Issue 4, p256
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents a model of communication effectiveness for international relationship development derived from industry examples, theory and a dataset consisting of several qualitative interviews conducted with several managers. Construction of international relationships; Description of a model for international communication effectiveness; Details of an action plan for communication effectiveness.
ACCESSION #
7902772

 

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