Restoring the Missing Links
- Building Relationships with Physicians. Peltier, James W.; Boyt, Thomas; Westfall, John E. // Marketing Health Services;Fall97, Vol. 17 Issue 3, p12
This article discusses the importance for health care organizations in the U.S. to employ a staff of highly trained loyal physicians. They discuss some of the factors that may affect physician turnover as well as some of the problems associated with high physician turnover. They suggest that one...
- Train your team to say 'yes' to customers. Feuer, Michael // Smart Business Cincinnati/Northern Kentucky;Apr2010, Vol. 6 Issue 3, p22
The article offers tips on how to improve employees' customer relations. It suggests the need for customers to hear the word yes before they make a purchase, agree to a service or sign a contract. It recommends teaching employees to be cautious with their choice of words and learn to use softer...
- ANALYSE SYSTï¿½MIQUE DE LA RELATION SERVICE CLIENT:= QUEL RISQUE PSYCHOSOCIAL POUR LES SALARIï¿½S ? Bouveresse, Laurence; Baujard, Corinne; Haim, Patrick // Revue Franï¿½aise du Marketing;dec2011, Issue 234/235, p89
Research on occupational stress among customer service employees does not take into account a holistic approach. Customer relationship management, work relationship and impact of managerial practices on employees' well being, needed to be studied as a whole. Although customer relationship may...
- BEYOND SATISFACTION: ENGAGING STUDENTS AND FACULTY IN A ROMANIAN BUSINESS SCHOOL. VADUVA, SEBASTIAN A.; FOTEA, I0AN S.; CORCEA, MIHAI; LAZAR, MARIANA // Marketing Management Journal;Spring2011, Vol. 21 Issue 1, p207
This paper aims at explaining the faculty-student encounter from a new paradigm on service quality management that combines the traditional views of relationship marketing and human resources management with new research findings. Due to the rising importance of educational services with its...
- Profiting from relationships. Jewett, Stephen E. // Inside Tucson Business;06/02/97, Vol. 7 Issue 10, p4
Discusses the requirements and operations of relationship marketing. Avoiding conflict; Fieldwork; Building credibility by returning telephone calls.
- Profiting from relationships III. Jewett, Stephen E. // Inside Tucson Business;06/16/97, Vol. 7 Issue 12, p4
Editorial. Discusses the implications and principles of relationship marketing. Commitment, seriousness and caring in business transactions; Importance of persistence; Patience and trust on public opinion.
- One-to-one still needs two. Cantwell, Julie // Advertising Age's Business Marketing;Oct98, Vol. 83 Issue 10, p13
Opinion. Presents an individual's views on relationship marketing. How this type of marketing is viewed by an individual; Example of why the individual dislikes relationship marketing; Views of the individual in relation to direct marketing.
- It's all about relationships. Muller, Theo // NZ Business;Mar97, Vol. 11 Issue 2, p46
Presents information on the increasing practice of relationship marketing which enables business owners, managers, and marketers to advertise their services and products more effectively. Increased in production technology; Key strategy of the 1990s; Importance of customer and company...
- Talking direct. Frazer-Robinson, John // NZ Marketing Magazine;Jun98, Vol. 17 Issue 5, p59
Opinion. Discusses relationship marketing. Information on the deployment of relationship marketing; Reference to the needs of customers; Importance of cost-to-serve; Details on when one-on-one becomes philosophical.