TITLE

Restoring the Missing Links

AUTHOR(S)
Wiscombe, Janet
PUB. DATE
November 2002
SOURCE
Workforce (10928332);Nov2002, Vol. 81 Issue 12, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the research program launched by Northwestern University's Medill School of Journalism and its Integrated Marketing Communication Department to examine the direct link between motivated employees motivated customers and financial success. Tips for establishing an alignment between promotion, incentive sales, marketing and human resource.
ACCESSION #
7900584

 

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