TITLE

To create `destination': Fast-food branders seek `good matches'

PUB. DATE
June 1998
SOURCE
FoodService Director;06/15/98, Vol. 11 Issue 6, p162
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of the four representatives from major brand food companies on the importance of branding in the fast food sector in the United States. Advantages of smaller brands; Importance of strategic alliances with major brands; Creation of brand destinations; Concentration on co-branding.
ACCESSION #
789489

 

Related Articles

  • Leaders: Transportation, higher educ. to gain greatest.  // FoodService Director;11/15/99, Vol. 12 Issue 11, p71 

    Reports on the quick-service restaurants (QSR) and other fast-food branding companies' plan of non-traditional unit growth in 2000, with an emphasis on transportation and higher education environments in the United States. Expansion of QSR through mergers in 1999; Supply agreements of QSR...

  • Ordering staff online. Horn, Caroline // Personnel Today;6/8/2004, p28 

    The article presents a case study on Compass Group PLC, one of the world's largest food service organisations and the 10th largest employer in the world, running services such as staff restaurants, coffee shops and cafes and corporate hospitality. As a business-to-business operation, brand...

  • Profiling the Brand Personality of Specific Brands. Cui, Annie Peng; Albanese, Paul J.; Jewell, Robert D.; Hu, Michael Y. // Advances in Consumer Research;2008, Vol. 35, p534 

    The purpose of the present study is to demonstrate an alternative framework for evaluating the brand personality of a single brand using Q methodology. Q methodology is uniquely suited to measuring the personality of a single brand because it allows the measurement of a subjective construct in a...

  • The black art of branding. Mitchell, Alan // Brand Strategy;May2002, Issue 159, p40 

    Examines how successful brands maintain superstar status. Brands included in the 1996 Interbrand list of the world's greatest brands; U.S. motor car brands in 1905; Food outlets easily accessible by car.

  • "He was nota foodie.".  // Food Management;Aug2005, Vol. 40 Issue 9, p96 

    Quotes Tushar Gandhi, great grandson of Mahatma Gandhi, regarding the use of his famous relative's name and image by and Australian take-out curry concept called Handi Ghandi.

  • Raising awareness.  // Nation's Restaurant News;04/21/97, Vol. 31 Issue 16, Brands in Foodservice p40 

    Focuses on the use of co-branding strategy by fast-food chains. Use of this strategy in pushing promotions and new product introductions; Increased sales and boost in recognition as direct benefits; Examples of the use of co-branding by fast-food chains like Subway and McDonald's.

  • Designers don't just get tanked up. Clayton, Richard // Design Week;8/21/2003, Vol. 18 Issue 34, p9 

    Considers petrol forecourt as one of the prime sites for retail growth in the food and drinks sector. Factors which contributes to the growth of petrol forecourt.

  • Anti-US feeling opens up Gulf markets.  // Food Manufacture;Sep2002, Vol. 77 Issue 9, p7 

    Focuses on the increase of opportunities for non-US suppliers foodservice market in the Middle East. Impact of the anti-American sentiment by fast food outlets in Kuwait; Composition of the foodservice market.

  • Fast, Cheap and Out of Control. Sperber, Bob // Brandweek;1/7/2002, Vol. 43 Issue 1, p8 

    Presents an update on the United States fast food restaurant industry as of January 7, 2002. Expected sales increase over 2001; Increase in the products featured in the Every Day value menu of McDonald's restaurants; Strategy employed by Tricon, the owner of Taco Bell, Pizza Hut and Kentucky...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics