TITLE

As co-brand link: Blimpie launches smoothie concepts

PUB. DATE
June 1998
SOURCE
FoodService Director;06/15/98, Vol. 11 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Blimpie International's creation of Smoothie Island, a new concept developed specifically to co-brand with existing Blimpie Subs and Salads and Maui Tacos restaurants. Efforts to capitalize on the strength of existing locations; Introduction of the new concept in 30-40 franchise locations in June 1998.
ACCESSION #
789419

 

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