As co-brand link: Blimpie launches smoothie concepts

June 1998
FoodService Director;06/15/98, Vol. 11 Issue 6, p16
Trade Publication
Reports on Blimpie International's creation of Smoothie Island, a new concept developed specifically to co-brand with existing Blimpie Subs and Salads and Maui Tacos restaurants. Efforts to capitalize on the strength of existing locations; Introduction of the new concept in 30-40 franchise locations in June 1998.


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