TITLE

Bestselling Books Mix Faith, Fiction and Branding

PUB. DATE
November 2002
SOURCE
Book Publishing Report;11/11/2002, Vol. 27 Issue 44, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on W. Publishing Group's innovative strategy to market its novels carrying the 'Women of Faith Fiction' logo. Christian women's novels; Targeted number of readers for the brand; Sale of the books at Christian bookstores.
ACCESSION #
7886818

 

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