Packaging must keep promises made to buyers

Meyers, Herbert M.
July 1998
Marketing News;07/06/98, Vol. 32 Issue 14, p11
Trade Publication
Presents information about the importance of honest packaging in marketing a product. Remarks on the purpose of packaging which focuses on to make the product as attractive as possible; Comments on the tendency of marketers to go overboard in presenting a product; Examples of products in which the packaging failed to fulfill its promise to the consumer.


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