TITLE

PHARMA ADVERSE TO SOCIAL MEDIA?

PUB. DATE
November 2011
SOURCE
Pharma Magazine;Nov/Dec2011, Vol. 7 Issue 6, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information social media in order to promote products. It says that a survey conducted found that 60% of the first port of call for health-related information of the Americans was Facebook. It states that pharmacies are kept on waiting since 2009, when several pharma firms received warnings from the U.S. Food and Drug Administration (FDA) on the use of social media in promoting products which mislead and did not fully explain the risks of medications.
ACCESSION #
78854841

 

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