TITLE

Who Are You?

AUTHOR(S)
Levin, Ross
PUB. DATE
November 2002
SOURCE
Journal of Financial Planning;Nov2002, Vol. 15 Issue 11, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article argues the need for financial planners to take a holistic approach in planning. We are trying to create a new derivation out of something that many of us have been doing ever since we started in the business. Life planning is really holistic planning. It is not new. Remember, holistic planning is quantitative as well, and institutionalized planning will deal with some of the personal issues. Your style of service should be based on who you are, not what you feel you need to do to compete. You need to be the right planner for the right clients, not the right planner for all potential clients. we are a holistic planning firm. It is in our bones. We spend a tremendous amount of time trying to understand the whys of our clients rather than just the hows. This takes not only energy, but also a true interest in those questions. And it takes clients who are willing to be uncomfortable because holistic planning always leads to personal discussions that can be emotionally wrenching. And it means that we need to be comfortable in those discussions. This approach should not be for everyone. Ways of determining whether perhaps you should avoid holistic planning include your only experience with therapy is The Bob Newhart Show, you are more comfortable with answers than questions, your business plan is more important than your life plan, you believe that you can work with anyone and you want to build an empire.
ACCESSION #
7864649

 

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