TITLE

B of A Hopes Its Small Card Scores Big

AUTHOR(S)
Hook, Brian
PUB. DATE
November 2002
SOURCE
Bank Technology News;Nov2002, Vol. 15 Issue 11, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Bank of America Corp.'s launching of a credit card smaller than standard credit cards. Reasons behind the move; Target users of the credit card; Advantages of small credit cards.
ACCESSION #
7860505

 

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