TITLE

Diversity and Creativity in Idea Generation

AUTHOR(S)
González, Jesus Alcoba
PUB. DATE
June 2012
SOURCE
Proceedings of ISPIM Conferences;Jun2012, Issue 23, p1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The first stage in the innovation cycle is the idea generation. Because of that creativity exists in the root of innovation, so that it is crucial to know which the best ways to generate it are. It has been said that creativity happens when the fixed patterns that model the view of reality a person holds are questioned. It is also said that diverse environments help that process and, as a consequence, diverse groups should be more creative. The goal of this study is to determine which the actual role of diversity is in idea generation. It tries to clarify which is the relative importance of creativity in respect to group diversity as far as idea generation is concerned. The study also proposes an ad hoc designed instrument to assess diversity, the Life Visual Model.
ACCESSION #
78562724

 

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