TITLE

Blue Cross aims to dispel confusion

AUTHOR(S)
Rawstrone, Annette
PUB. DATE
July 2012
SOURCE
Third Sector;7/17/2012, Issue 715, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the rebranding of the Blue Cross charity organization in order to solve its branding awareness problems.
ACCESSION #
78306120

 

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