TITLE

Leadership branding

AUTHOR(S)
Mirza, Naheed
PUB. DATE
August 2012
SOURCE
Training Journal;Aug2012, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the concept of "leadership brand" as an approach to leadership training for businesses or other organisations. The author says leadership training is often separate from the departments in a firm that are responsible for customer satisfaction and expresses the view that tying the two together allows the organisation's leadership as a whole, not just individual executives, to reflect its commitment to customers.
ACCESSION #
78233285

 

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