Vinen, Denis G.
December 2011
European Journal of Management;2011, Vol. 11 Issue 4, p30
Academic Journal
Transnational or offshore education programs conducted by Australian universities in partnership with foreign institutions have been a popular form of exporting education and achieving internationalisation of their education programs as universities seek to gain a competitive advantage in international markets. A major challenge associated with management of these programs is how to maintain the quality and effectiveness of the education service that is being provided to ensure sustainability of the program as there are many cases where arrangements have been poorly planned and lacked quality control. A study involving the stakeholders of an offshore business education program in Vietnam was undertaken by the author to investigate, identify and evaluate the factors that contribute to the sustainability of the program. The program studied was the Master of International Accounting (MIntA) program jointly delivered in Vietnam by a partnership of the Australian based Swinburne University of Technology (SUT) and the Vietnamese based National Economics University (NEU). This paper reports on part of that study. In particular, it explores the expectations, needs and perceptions of SUT teaching staff and investigates the implications of whether they were achieved during the staff participation in the program. The results reveal that critical success factors related to sustainability of the program are linked to an appraisal of staff expectations and needs.


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