TITLE

Hi-tech field fashion

AUTHOR(S)
Cobb, Robin
PUB. DATE
May 1998
SOURCE
Marketing Event;May98, p51
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the evolution of field marketing into an industry deploying electronic technology. Training of field staff in using hand-held and laptop computers; Comment from Nick Fennell, business development director at CPM International Field Marketing; Installation of data fields. INSET: Case study: EMS for Compaq.
ACCESSION #
779462

 

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