Wheels in motion

Mistry, Bhavna; Cook, Alyson
May 1998
Marketing Event;May98, p43
Presents information on the launch of Focus automobile by Ford company at the 1998 Geneva Motor Show. Strategy of Ford in launching the automobile; Global strategies of Ford and GM Motors; Launch agencies for Focus. INSETS: Alternative launch strategies;Case study: Vauxhall/Opel Astra.


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