TITLE

Wheels in motion

AUTHOR(S)
Mistry, Bhavna; Cook, Alyson
PUB. DATE
May 1998
SOURCE
Marketing Event;May98, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on the launch of Focus automobile by Ford company at the 1998 Geneva Motor Show. Strategy of Ford in launching the automobile; Global strategies of Ford and GM Motors; Launch agencies for Focus. INSETS: Alternative launch strategies;Case study: Vauxhall/Opel Astra.
ACCESSION #
779460

 

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