Digital daring for Sky on show

Mistry, Bhavna
May 1998
Marketing Event;May98, p30
Reports on how the vision of BSkyB has materialized. Aim of BSkyB to be the market leader in digital satellite television; Trade launch of Sky Digital at the Electrical Retailing Show; Comments from David Gossen marketing and distribution director at BSkyB; Mission of BSkyB. INSETS: Sky Digital: Team;Television revolution.


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