TITLE

Why bother with the Dome?

AUTHOR(S)
Couldwell, Clive
PUB. DATE
May 1998
SOURCE
Marketing Event;May98, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the sponsorships for the New Millennium Experience Company. Role of the International Marketing Group on the sponsorships; Comments from Niels de Vos, general manager for sponsorship at the New Millennium; Benefits of sponsorships. INSET: How to take part.
ACCESSION #
779456

 

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