Mark Ritson's seven rules of brand management

July 2012
Marketing Week (Online Edition);7/11/2012, p6
Trade Publication
The article shares several tips for brand management. Brands should remember their roots or origin because strong brands come from people, places and times. To stay consistent, brands need to change. Brands should also play with their codes to balance modernity and heritage. Marketers should also focus on their premium products because they power the brand.


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