Adidas to extend World Cup events

Mistry, Bhavna
May 1998
Marketing Event;May98, p6
Reports on the plans of Adidas to use its Football Park after the 1998 Soccer World Cup event. Reason for the construction of the Football Park; Remarks from Warren Mersereau, international marketing manager, soccer, Adidas International; Number of visitors expected by the company; Marketing for the run-up to the event; Activities of competitor Nike.


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