TITLE

ABC audit will cut organiser costs

AUTHOR(S)
Cook, Alyson
PUB. DATE
May 1998
SOURCE
Marketing Event;May98, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Introduces a standard audit for the exhibitions industry by the Audit Bureau of Circulations (ABC). Remarks from the head of sales and marketing of ABC, Austen Hawkins; Expected costs of the audit; Reaction by the Association of Exhibition Organizers (AEO) director Trevor Foley.
ACCESSION #
779409

 

Related Articles

  • Tracking net traffic. Borden, Jeff // Crain's Chicago Business;6/10/96, Vol. 19 Issue 24, p15 

    Reports on Audit Bureau of Circulations' (ABC) plans to develop auditing standards for sites on the World Wide Web information retrieval system. Importance of common standards to the commercial development of the Internet; Obstacles in ABC's plans to develop auditing standards.

  • RIGHT KIND OF PEOPLE. Hemsley, Steve // Marketing Week;12/13/2001, Vol. 24 Issue 44, p33 

    Focuses on the preparations of organizers in conducting marketing exhibitions in Great Britain. Discussion on the possible requirements; Need for better information on the quality of attending visitors; Role of the Audit Bureau of Circulations in the certification of attendance scheme.

  • Profiling for the new millennium. Mistry, Bhavna // Marketing Event;May2000, p23 

    Provides information on researching visitor profile in marketing exhibitions. Background information on the traditional mode of profile analysis; Significance of visitor profiling; Details on the demographic analysis produced by Audit Bureau of Circulations. INSETS: Future tribes;ABC audits.

  • AEO ups audit action.  // Marketing Event;Oct2000, p4 

    Reports that the Association of Exhibition Organizers (AEO) and Audit Bureau of Circulations (ABC) have joined forces to drive the uptake of auditing at consumer shows in Great Britain. Reason for selecting ABC; Information on AEO.

  • ABC issues rules preventing bulk sales from bolstering circulation.  // Marketing Week;6/11/1998, Vol. 21 Issue 15, p12 

    Reports that rules for auditing newspaper sales have been finalized by the Audit Bureau of Circulations, in an effort to make it difficult for circulation figures to be cushioned by publishers. Reference to the deal between Mirror Group and Ladbrokes companies; Terms of that deal; Information...

  • Untitled. Hawkins, Austen // Event;Feb2002, p18 

    Presents guidelines on visitor marketing plans of organizers and exhibitor list. Number of exhibitions audited by the Audit Bureau of Circulations (ABC) company; Types of ABC audits.

  • Stand and be counted. Cleaver, Joanne // Crain's Chicago Business;05/25/98, Vol. 21 Issue 21, pSR1 

    Presents information on Expomark, an auditing tool for the trade show industry in the United States, developed by the Audit Bureau of Circulations Incorporated. Initial resistance to Expomark; Comments from Steven Hacker, president of the International Association for Exposition Management;...

  • Editorials.  // Marketing Event;Nov/Dec99, p3 

    Editorial. Reports on the initiative of Clive Ellings, council for the Audit Bureau of Circulations, regarding the auditing of exhibition shows in the United Kingdom. Organizations comprising the exhibition forum.

  • SHOW YOU COUNT. Benady, David // Marketing Week (01419285);2/20/2003, Vol. 26 Issue 8, p41 

    Focuses on the views of exhibitions organizers on the plans to impose a system of independently audited attendance figures in Great Britain. Benefits of independent audits; Question on the validity of Audit Bureau of Circulations method; Plan to make the exhibitions industry a form of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics