Delivering Personalized Service with MASTER DATA MANAGEMENT

McGuire, Kelly
July 2012
Hospitality Upgrade;Summer2012, p178
Trade Publication
The article discusses the delivery of personalized service through master data management (MDM). It states that personalization is streamlined by MDM by giving real time access to significant information on guests during the contact. It says that master data can be product, service, or guest information that is frequently updated and usually accessed in multiple source systems.


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