TITLE

Delivering Personalized Service with MASTER DATA MANAGEMENT

AUTHOR(S)
McGuire, Kelly
PUB. DATE
July 2012
SOURCE
Hospitality Upgrade;Summer2012, p178
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the delivery of personalized service through master data management (MDM). It states that personalization is streamlined by MDM by giving real time access to significant information on guests during the contact. It says that master data can be product, service, or guest information that is frequently updated and usually accessed in multiple source systems.
ACCESSION #
77937247

 

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