7 Deadly Sins in Data Privacy

Goodendorf, Lynn
July 2012
Hospitality Upgrade;Summer2012, p158
Trade Publication
The article focuses on seven ways how hospitality industry inadvertently breach data privacy regulations. It mentions that the lure of targeted marketing result for the hospitality industry to collect too much personal data on their guests and prospective guests. It states that keying incorrect data in marketing campaigns and other communication programs, such as newsletters, have a tangible cost particularly if the customers fund out that the company has no ability to keep accurate details.


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