We KNOW WHY YOU STAY (we think)

Hoare, Mark
July 2012
Hospitality Upgrade;Summer2012, p54
Trade Publication
The article offers the top areas which should be considered by hotels to improve their value optimized pricing as the cornerstone of profitable business model. It states that the hotels should determine the underlying cost of an occupied suite or room. It says that the sales and front office employee should be incentivize on profit margin. Moreover, hotels should focus on their most profitable segments or guests.


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