TITLE

The QUEST for an Optimal Channel Mix

AUTHOR(S)
Green, Cindy Estis
PUB. DATE
July 2012
SOURCE
Hospitality Upgrade;Summer2012, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the factors that should be considered by hotels in achieving and deriving optimal channel mix. It states that hotels should estimate its direct distribution costs in determining operating expenses and profit. It considers the importance of being realistic on the potential of a hotel as part of the process. It also mentions the use of tools such as neBrandAnalytics and Revinate in consolidating social commentary.
ACCESSION #
77937228

 

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