TITLE

Travel Review Sites: HERITAGE

AUTHOR(S)
McKlveen, Kylie
PUB. DATE
July 2012
SOURCE
Hospitality Upgrade;Summer2012, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how Heritage Hotels & Resorts Inc. responds to the feedback of their guests posted on the travel review websites. According to Heritage's revenue strategies vice president Kathleen Cullen, they have a team in every hotel checking and responding customer feedback on online channels like Google Inc. or TripAdvisor Inc. Meanwhile, it mentions that the Heritage is benefited from responding to website posts through increased bookings.
ACCESSION #
77937225

 

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