TITLE

EVOLUTION distribution

AUTHOR(S)
Burns, John
PUB. DATE
July 2012
SOURCE
Hospitality Upgrade;Summer2012, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the evolution of distribution channels in the hotel industry. It mentions that traditional channels are naturally overlooked in managing hotel and lodging brand distribution programs while hotel's or brand's website is the best tool for developing relationship with traveler. Moreover , the ubiquity of mobile devices has changed how people think about purchasing travel services.
ACCESSION #
77937223

 

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