TITLE

Report: Direct Mail Response Rates Down, But Much Better Than Digital Channels

AUTHOR(S)
Tierney, Jim
PUB. DATE
June 2012
SOURCE
Multichannel Merchant Exclusive Insight;6/14/2012, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses a decline in direct mail response rates in the U.S., according to the 2012 Response Rate Report released by the Direct Marketing Association. The report revealed that mail campaigns still hold an edge over digital channels despite the decline. It noted the falling effectiveness of direct mail marketing.
ACCESSION #
77918433

 

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