Report: Direct Mail Response Rates Down, But Much Better Than Digital Channels

Tierney, Jim
June 2012
Multichannel Merchant Exclusive Insight;6/14/2012, p1
The article discusses a decline in direct mail response rates in the U.S., according to the 2012 Response Rate Report released by the Direct Marketing Association. The report revealed that mail campaigns still hold an edge over digital channels despite the decline. It noted the falling effectiveness of direct mail marketing.


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