TITLE

Hitching your wagon

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
June 1998
SOURCE
Marketing Event;Jun98, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the trend to merge conferences and seminar programs with exhibition. Advantage of combining seminars with exhibitions; Necessity of balance and appropriateness in combining seminars and exhibitions. INSET: A marriage of convenience.
ACCESSION #
779019

 

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