TITLE

Footloose in blackpool

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
June 1998
SOURCE
Marketing Event;Jun98, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of Reebok International Limited. Information on the `Try in On' roadshow of Reebok; Duration of the roadshow. INSET: Competitors' views.
ACCESSION #
779014

 

Related Articles

  • Reebok shifts focus to health.  // Marketing Event;May99, p5 

    Reports that shoe company Reebok has shifted its target market from teenagers to the health-conscious with the 1999 edition of its summer roadshow. What the roadshow will offer to visitors; Theme of the previous year; Comments from Frankie Holloway, ZGC board director.

  • Reebok kicks off relationship marketing blitz.  // Precision Marketing;10/4/2002, Vol. 15 Issue 2, p1 

    Reports on the launch of electronic-marketing campaign through Web site by sportswear company Reebok Inc. in Great Britain as of October 4, 2002. Reasons behind the launch of campaign; Plans of Reebok aimed towards improving direct consumer relationship; Initial marketing strategy of Reebok;...

  • BOKS office: NYC. Hollrieser, Eric // Brandweek;1/30/95, Vol. 36 Issue 5, p9 

    Reports on the marketing strategies of Reebok International Ltd. for its Boks line of shoes in New York City. Rebate on music concert tickets; Target market; Product tagline.

  • Boks ads pad Xer's soles. Grimm, Matthew // Brandweek;8/30/93, Vol. 34 Issue 35, p4 

    Reports on Reebok International Ltd.'s launching of a multinational print advertising campaign in October 1993 for its casual Boks shoes brand. Introduction of Dress Treads footwear line for the Generation X market; Ammirati & Puris/New York as advertising agency; Debut of radio advertising in...

  • TWO CEO-DRIVEN IMPROVEMENT PROGRAMS: REEBOK: SPRINTING AHEAD THROUGH INFLUENCE MARKETING. Martinez, Angel R. // Management Review;Nov88, Vol. 77 Issue 11, p15 

    Focuses on the marketing management strategy of Reebok International Ltd. Conventional marketing; Untapped market; Strategic alliances of the company. INSET: REEBOK'S STRATEGIC ALLIANCES.

  • Reebok's guru. Warner', Bernhard // Adweek Western Edition;01/26/98, Vol. 48 Issue 4, IQ p4 

    Features Marvin Chow, the director of interactive marketing for Reebok International. Why Reebok needed an interactive guru; Web site of the company; Participation of the company in a project to develop `next generation' Web ad content; Results of its online advertising; His educational...

  • Reebok's activewear drive targets women and teens. Feitelberg, Rosemary // WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, p14 

    Focuses on Reebok's two-pronged attack on the activewear market in the United States to capture more teenage customers and maintain its women followers. Key strategic elements of the campaign; Reebok's apparel sales figures for the United States; Focus on teenage wear trends; Typical fashion...

  • Reebok backs new shoe with anti-Nike stance. Jensen, Jeff // Advertising Age;5/25/1998, Vol. 69 Issue 21, p4 

    Reports Reebok International's launch of its version of Apple Computer's `1984' commercial in May 1998. The creation of the commercial by Berlin, Cameron & Partners, New York; The date's reference to the introduction of Icon DMX 10, the latest in a line of running shoes featuring the DMX...

  • Reebok packs a new punch at retail. Feitelberg, Rosemary // WWD: Women's Wear Daily;7/23/1998, Vol. 176 Issue 16, p8 

    Discusses the change in format in Reebok's global retail strategy in 1998. Features of the Lincoln Square store of Reebok; Aims of the sports wear and sporting goods manufacturer; Information on the advertisements of the company; Goal of the company in 12 months.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics