TITLE

Timely ISBA step for sponsorship

AUTHOR(S)
Cook, Alyson
PUB. DATE
June 1998
SOURCE
Marketing Event;Jun98, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the Incorporated Society of British Advertisers' (ISBA) `Guide to Sponsorship Evaluation.' Coverage of the guide; Aim of ISBA for launching the evaluation guide; Comment from Roy Mantle, public relations and sponsorship controller of Guinness Brewing company; Contact information for the guide.
ACCESSION #
778995

 

Related Articles

  • Advertisers unite with agencies in equity row. Tylee, John // Campaign (UK);02/27/98, Issue 9, p4 

    Focuses on a survey that was conducted by the Incorporated Society of British Advertisers which looked at a boycott of commercials work by the actor's union. Number of members that were surveyed; Comments from Bob Wootton, director of the ISBA; What the survey indicated.

  • ITV must go direct to clients pushing for extra minutage. Beale, Claire // Campaign (UK);04/10/98, Issue 15, p13 

    Opinion. Discusses a letter which the Incorporated Society of British Advertisers sent to clients trying to rally support for its broadcast policy. What advertisers are being asked to do; Response towards the letter.

  • Advertisers need to value broadcasters, agencies and media. Darby, Ian // Campaign (UK);1/15/2010, Issue 2, p18 

    In this article, the author discusses the support of the Incorporated Society of British Advertisers (ISBA) for a shoestring version of product placement in Great Britain.

  • Advertisers raise their below-the-line spend. Yates, Karen // Campaign (UK);07/17/98, Issue 29, p8 

    Focuses on a survey conducted by the Incorporated Society of British Advertisers, which show that advertisers have increased their investments in direct marketing. Views that advertisers will increase spending during 1998; Percentage of advertisers spending less that half of their total budget...

  • Federation: through their eyes. Lucey, Denise // Ethos Annual;2000, Vol. 8 Issue 2000, p26 

    No abstract available.

  • Madagascar.  // Background Notes on Countries of the World 2003;Apr94 Madagascar, p1 

    Presents information on the Republic of Madagascar. Geography; Population; History; Government; Political conditions; Economic conditions; Foreign relations.

  • Guinea-Bissau.  // Background Notes on Countries of the World 2003;Apr94 Guinea-Bissau, p1 

    Presets information on the Republic of Guinea-Bissau. Geography; Population; History; Government; Political conditions; Economic conditions; Foreign relations.

  • Tanzania.  // Background Notes on Countries of the World 2003;May94 Tanzania, p1 

    Presents information on the United Republic of Tanzania. Geography; Population; Government; History; Political conditions; Economic conditions; Foreign relations.

  • Mexico.  // Background Notes on Countries of the World 2003;May94 Mexico, p1 

    Presents information on Mexico. Geography; Population; Government; History; Political conditions; Economic conditions; Industries; Foreign relations. INSET: U.S.-Mexico cooperation on the environment..

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics