TITLE

Mattel is in the pink for Barbie

PUB. DATE
June 1998
SOURCE
Marketing Event;Jun98, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the 1998 marketing campaign of Mattel UK company on their Barbie product. Activities included on the campaign; Comment from Andrea Bergstein of Mattel.
ACCESSION #
778967

 

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