A Game Changer

March 2012
Voice & Data;Mar2012, Vol. 19 Issue 3, p161
The article discusses how the Augmented Reality (AR) technology woks. It mentions that in AR, a live view of a physical environment is augmented by computer-generated sensory input. It notes that AR technology allows its users to interact virtually with their surroundings. It also emphasizes the application of AR in mobile marketing efforts and medical fields.


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