PROTECTION: FIB? Let's tell it like it is

June 2007
Marketing Week;6/14/2007, Vol. 30 Issue 24, p42
Trade Publication
The article presents the author's views on gaining public trust when product names are misleading. He comments that the real problem is not the product name but a lack of training for advisers on how to position the product with customers. He remarks that people continue to suffer the mistrust, suspicion and derision until all products do exactly what they say.


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