Pepsi's Russell forged many firsts

Bachmann, Tom
April 1998
Beverage Industry;Apr98, Vol. 89 Issue 4, p6
Trade Publication
Focuses on the accomplishments of Harvey Russell, an Afro-American executive at PepsiCo Inc. who died on February 1998. Career history in the soft drink industry; Russell's development of target marketing strategies; Remarks from Don Kendall, chairman and chief executive officer of PepsiCo about Russell.


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