TITLE

Pepsi's Russell forged many firsts

AUTHOR(S)
Bachmann, Tom
PUB. DATE
April 1998
SOURCE
Beverage Industry;Apr98, Vol. 89 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the accomplishments of Harvey Russell, an Afro-American executive at PepsiCo Inc. who died on February 1998. Career history in the soft drink industry; Russell's development of target marketing strategies; Remarks from Don Kendall, chairman and chief executive officer of PepsiCo about Russell.
ACCESSION #
778308

 

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