Erdly, Marvin; Chatterjee, Amitava
July 2003
Hospitality Upgrade;Summer2003, p174
Trade Publication
The article offers tips and strategies for the hospitality industry to thrive and survive the tough times brought by global recession, terrorism, and fast-spreading epidemics. The approaches include establishing a different way of attracting and retaining guests, optimizing and regaining control of distribution, and migrating to an on-demand framework. It further suggests to capitalize on the advantages of e-business with real time, flexibility, and efficiency.


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