TITLE

Customer Relationship Management: It's About Guest Service

AUTHOR(S)
Benjamin, Michael
PUB. DATE
July 2003
SOURCE
Hospitality Upgrade;Summer2003, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth of implementing customer relationship management (CRM) initiatives within the U.S. hospitality industry. It states that CRM generates customer service, satisfaction and profitability that have been improved and enhanced to retain customers. It focuses on successful companies that adopt the implementation of CRM strategies, with an emphasis on the operational aspects of guest recognition and customer satisfaction.
ACCESSION #
77650271

 

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