TITLE

Smooth Operator

AUTHOR(S)
Steinmetz, Katy
PUB. DATE
July 2012
SOURCE
Time International (South Pacific Edition);7/9/2012, Vol. 180 Issue 2, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the success of Chobani, a company in New York created and owned by Hamdi Ulukaya, that has successfully marketed its Greek yogurt across the U.S. Ulukaya used word-of-mouth advertising and social media to gain market share in the $7.6 billion industry. His selection of the company's name, the distinction between regular and Greek yogurt, and competition in the industry are mentioned.
ACCESSION #
77632785

 

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