Loftness, Mary
April 2003
Hospitality Upgrade;Spring2003, p24
Trade Publication
The article looks at the pricing challenges from marketing hotel rooms over the Internet. Particular focus is given to the concept of markets of one, which offer pricing based on the customer value, purchase potential, and an optimized revenue model. It explores the core requirements for markets of one including a culture-focused company, integrated customer contact systems, and automated yield management.


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