Gap's virtual outlet is too close to reality to attract shopaphobes

Owen, John
June 1998
Campaign;06/12/98, Issue 24, p26
Trade Publication
Presents information on online shopping created by Internet-based retailers with focus on the Gap company. View on Gap's virtual outlet; Who is targeted by online shopping; Provision of the virtual mall; Launch made by Gap in November 1997; Individual's views on online shopping.


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