TITLE

Las campañas de comunicación pública. La comunicación y salud como campo de estudio

AUTHOR(S)
Algarra, Manuel Martín
PUB. DATE
January 1997
SOURCE
Comunicación y Sociedad;1997, Vol. 10 Issue 1, p151
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents an analysis of the health conditions through the media. The health communication emerges as a field of study, which attempts to disseminate information related to life conditions, and deaths by epidemics and unknown diseases. Furthermore, it conducts advertising campaigns to promote good heath through sports, healthy food, and environmental care. These strategies have increased public awareness on the health care system, as well as the appropriate education for prevention of diseases.
ACCESSION #
77484682

 

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