Malbašić, Ivan
March 2012
Medianali;Mar2012, Issue 11, p67
Academic Journal
Organizational values are a complex concept that can be observed from various perspectives, including that of their acceptance in the organization. According to this criterion, accepted, actual and desired organizational values can be distinguished, while the combination of the accepted and desired values, referred to as declarative organizational values, represents other notable type. The goal of the paper is twofold: (1) to clarify the overall role of declarative organizational values in business and (2) to represent the results of the research into declarative organizational values of Croatia's leading ICT companies, as the basis of their comparison with declarative organizational values in major Croatian corporations (regardless of the economic sector). The results of the presented research indicate that value orientations of the two observed company groups are significantly different, at least at the declarative level.


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