4 Ways to Personalize Your Customers' Experiences

Hall, Heather
May 2012
Multichannel Merchant Exclusive Insight;5/16/2012, p3
The article offers information on customer retention marketing strategies. It mentions that strategy should be designed to accelerate customer profitability via retention and intelligent and that customers should be asked directly for input on their preferences. Moreover, tips, recommendations, and advanced access are all ways to empower the consumer and encourage them to try the product or build loyalty.


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