TITLE

SMS cowboys need corralling

AUTHOR(S)
McKelvey, Charlie
PUB. DATE
October 2002
SOURCE
Precision Marketing;10/18/2002, Vol. 15 Issue 4, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses issues pertaining to the use of short messaging services for misleading and irrelevant marketing in Great Britain. Effect of the practice on the potentials of mobile marketing; Plan to launch a major educational drive to promote the proper use of the technology.
ACCESSION #
7740467

 

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