Predictive Intelligence Helps CFOs Forecast Demand

Mahaffy, Dale
November 2002
Financial Executive;Nov2002, Vol. 18 Issue 8, p48
Academic Journal
The article mentions that desktop spreadsheets used in business planning produce inaccurate demand predictions and that chief financial officers can make revenue forecasts more reliable by using predictive intelligence software. The predictive intelligence methodology is based on: analyzing market demand as a dynamic process; evaluating any change in the action plan in terms of volume, revenue, and cost or margin variables; promoting collaboration in planning and forecasting; and tracking performance against target goals so that responses to market changes can be made quickly. Examples of improving demand visibility and managing demand creation are mentioned.


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