TITLE

DuPont touting Teflon for fabrics

PUB. DATE
November 2002
SOURCE
Furniture/Today;11/4/2002, Vol. 27 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on DuPont Textiles & Interiors's spending on an advertising and branding campaign designed to communicate Teflon's advantages for upholstery and home textiles. Components of the multimedia campaign; Lifestyle visuals of Teflon-protected fabrics in various home and apparel uses.
ACCESSION #
7738481

 

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