TITLE

ITV merger sees mixed response

AUTHOR(S)
Lee, Jeremy
PUB. DATE
October 2002
SOURCE
Campaign;10/18/2002, Issue 41, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the merger between the interactive television Granada and Carlton in Great Britain. Apprehension of the advertisers on price inflation; Disapproval of the commercial directors; Criticism concerning the merger.
ACCESSION #
7733576

 

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