DDB Threatens Suit

Flass, Rebecca
October 2002
Adweek Western Edition;10/7/2002, Vol. 52 Issue 40, p6
Trade Publication
Reports the letter issued by lawyers of the advertising agency DDB to the California Lottery in October 2002 regarding the client's plan to rebid the media portion of its advertising account. Focus of the agency's complaint against the client; Implications of the failure of the resolution of the issue.


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