TITLE

VALUE OF THE GAME

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
November 2002
SOURCE
Multichannel News;11/4/2002, Vol. 23 Issue 44, p1B
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the relationship between sporting events and the cable industry and the high level of influence each has on the other. Domination of cable or broadcast networks in telecast rights of major U.S. sports; Consistent viewership ratings enjoyed by sporting events; High costs of acquisition of television rights to sporting events.
ACCESSION #
7726541

 

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